I'll give credit to the good Mr. Sifton for getting this party started in his first New York Times review, wherein he said of Daniel Boulud:
His food game, as they say in rap precints, is tight.
Now everyone's getting in on the act. None other than Rachael Ray and Martha Stewart are proclaiming their hip-hop allegiance, as picked up by Eat Me Daily this morning.
Though I genuinely feared viewing the video might prompt a reaction similar to the "entertainment" from David Foster Wallace's Infinite Jest, I was able to safely screen the first few minutes without going catatonic; enough, at least, to experience this exchange quoted at EMD:
Martha: Puffy's having his birthday party next week... and I got an invitation. Did you?
Rachael: No I didn't...
Martha: ....All those rappers are cute. Don't you think?
Rachael: I think they're all pretty darned cute. The ones that have come by my show... but it didn't get me invited to anyone's birthday party.
Martha: I think I have something on you. They like me for my wherewithal.
So when did "wherewithal" replace "badonkadonk" in the Urban Dictionary?"
Here, look how cute they are!