Monday, January 2, 2012

Goes Around ... Comes Around - Gray Lady Edition

It seems somehow a bit petulant to start a new year off on a sour note. And yet ...

While doing a little archive-diving for an in-the-works review, I stumbled across a New York Times review of Gigi, the Midtown den of pork buns and noodles that opened in the summer of 2010. The NYT review begins:

Many restaurants are born when a chef has a concept. Gigi in Miami’s Wynwood district started with a concept in need of a chef. Last year, the restaurant’s owner, Amir Ben-Zion, placed an ad on Craigslist seeking a chef who could turn out "cutting edge, high performance, Asian-inspired and freshly prepared cuisine" that is "affordable, innovative comfort food for the modern, educated, discerning palate."

Which actually sounded kind of familiar. Then I remembered why. Because nearly a half year earlier, I'd written this:

Sakaya (Richard Hales), Chow Down (Joshua Marcus) and American Noodle (Michael Bloise) each started with a chef's own vision, and were very much personal projects. Gigi came about things from the opposite direction: Gigi was a concept in search of a chef to execute it. Amir Ben-Zion, who also runs Bond Street and Miss Yip on South Beach, Sra. Martinez in the Design District, and the Bardot nightclub right down the street from Gigi in Midtown Miami, placed a Craigslist ad looking for a chef about six months before the restaurant's opening. The ad was not lacking for hype: "Its cutting edge, high performance, Asian inspired and freshly prepared cuisine is affordable, innovative comfort food for the modern educated discerning palate."

I guess since Gigi was stealing its concept from New York's Momofuku, a little inter-city turnabout is fair play?


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