Wednesday, May 5, 2010

What's Your Beef?

Several months ago, Miami New Times ran a feature story by Jackie Sayet, "Bogus Beef," on local restaurants' mislabeling of beef sourced from American or Australian producers as "Kobe beef." The article confirmed that many South Florida restaurants were blithely describing items on their menu as "Kobe beef" that in fact were not.

Genuine Kobe beef, which comes from a particular breed of cattle (Wagyu) raised in a particular prefecture of Japan (Hyogo), is among the most prized (and expensive) in the world. In recent years, producers in other parts of the world have sought to duplicate the product, and there are now farmers in the U.S. and Australia who raise Wagyu and cross-breeds. The product is often quite good, though not of the same quality as the genuine Japanese article, and carries significantly lower prices. Though there seems to be a good bit of confusion, this is really not a complicated issue: if the beef doesn't come from Kobe, Japan, you shouldn't call it Kobe beef. As the article details, that simple rule is supported by Florida's Department of Business and Professional Regulation, which said:
The use of the term Kobe beef on a menu or special board is a misrepresentation. ... Use of the terms Wagyu beef, American-style Kobe beef, Australian-style Kobe beef, and (country of origin) Kobe beef are acceptable, providing the operator can provide supporting invoices and product to match.[1]
It was a well-written and well-researched piece, and I'm happy to hear that it is in line for a Sunshine State Award from the South Florida Society of Professional Journalists.

When the matter was brought to several restaurateurs' attention during the writing of the article, many of them claimed to be unaware and pledged to make immediate changes on their menu to correct the mislabeling. There's just one problem: it appears that virtually none of them have actually done so.

(continued ...)

Joël Robuchon - Molecular Gastronomist and Revisionist Historian?

Of the chefs who are typically credited with the popularization of "molecular gastronomy," several may jump to mind: Heston Blumenthal, for sure, who was a participant in the first 1992 "International Workshop on Molecular and Physical Gastronomy" (Harold McGee, one of the other original participants, has written a great history of the event); Pierre Gagnaire, the only other chef participant in that original workshop, and a regular collaborator with scientist Hervé This since then; Ferran Adrià, who was doing his own pioneering work in experimental cooking at the same time and whose food is often given the "MG" label;[1] here in the U.S., Grant Achatz, Wylie Dufresne, Homaru Cantu.

And Joël Robuchon? Yes, if he is to be believed. In a recent interview in the New York Post, Robuchon is quoted as saying:
Too many chefs are attracted to molecular gastronomy. ... It's not the kind of cuisine that should be important, with all the additives. I know I was really the first one to make it famous, but I have complete control of what I'm doing. The danger is that those who don't have the knowledge and that control start using additives that are not acceptable.
***
Right now, I am doing the reverse of molecular gastronomy. I'm working with scientists to find ingredients and produce that are proven to be good for you. Turmeric is very good for you. White tea is better than green tea. One of the dishes I'm experimenting with is carrot purée with turmeric. Also white-tea gelee and sea urchin.
Robuchon is undoubtedly a great chef, duly recognized as "Chef of the Century" by Gault-Millau in 1989.[2] And yet there is no way around it: he has absolutely positively no clue what he's talking about here.

"I was really the first one to make it famous." WTF? Unless you consider the physics of incorporating a stick of butter into a pound of potatoes to be "molecular gastronomy" (and of course, it actually is, but I don't think that's what he means), then I don't think there's another soul in the food universe who would back up that claim. Indeed, a Google search of "Joel Robuchon molecular gastronomy" yields nothing at all until 2006 (nearly 15 years after the term was coined, and so late in the game that other chefs had made a point of disassociating themselves from the term "molecular gastronomy" as describing any particular style of cooking, much less their own), and even then, none of those references would remotely suggest he had anything to do with making it famous.[3]

"Additives"? What is an "additive"? Agar agar (a seaweed derivative)? Gelatin (derived from animal collagen?) Cornstarch? Flour? And is there really a significant risk that restaurant chefs are serving untested ingredients to unsuspecting diners, and waiting in the kitchen to see if they blow up like Violet Beuaregard? I suspect there's more danger for diners lurking in all that butter in the potato purée.

But even more absurd: "Right now, I am doing the reverse of molecular gastronomy. I'm working with scientists to find ingredients and produce that are proven to be good for you." Chef, I don't know how to break this to you any more gently: using science to understand your ingredients better is, um, the definition of molecular gastronomy.

"You keep using that word. I do not think it means what you think it means."



[1]Blumenthal and Adrià, among others, issued a statement years ago noting that "The fashionable term 'molecular gastronomy' was introduced relatively recently, in 1992, to name a particular academic workshop for scientists and chefs on the basic food chemistry of traditional dishes. That workshop did not influence our approach, and the term 'molecular gastronomy' does not describe our cooking, or indeed any style of cooking."
[2]He apparently actually shared this honor with Paul Bocuse and Fredy Girardet.
[3]Robuchon was, perhaps, an early adopter of sous vide cooking. But it turns out it was actually Marcel Vigneron who taught Robuchon everying he knew about "molecular gastronomy," as Vigneron claims in an interview mentioned here last week.


Tuesday, May 4, 2010

A Dining List for 2010

In case you were wondering where to eat tomorrow ... the James Beard Foundation restaurant and chef awards were announced tonight. First and foremost, a hearty congratulations to local product Michael Schwartz, who won Best Chef South for his work at Michael's Genuine Food & Drink. It is a well-deserved honor for one of Miami's real gems.

The rest of the winners:
  • Marea (New York City) - Best New Restaurant
  • Tom Colicchio (Craft, NY) - Outstanding Chef Award
  • Nicole Plue (Redd, Yountville CA) - Outstanding Pastry Chef Award
  • Daniel (New York) - Outstanding Restaurant Award
  • Keith McNally (Balthazar, Lucky Strike, Minetta Tavern, Morandi, Pastis, Pravda, Shiller's Liquor Bar, New York City) - Outstanding Restaurateur Award
  • Alinea (Chicago) - Outstanding Service Award
  • John and Doug Shafer (Shafer Vineyards) - Outstanding Wine and Spirits Professional Award
  • Jean Georges (New York) - Outstanding Wine Service
  • Timothy Hollingsworth (French Laundry, Yountville CA) - Rising Star Chef of the Year
  • Koren Grieveson (Avec, Chicago) - Best Chef Great Lakes
  • Jeff Michaud (Osteria, Philadephia) - Best Chef Mid-Atlantic
  • Alexander Roberts (Restaurant Alma, Minneapolis) - Best Chef Midwest
  • Daniel Humm (Eleven Madison Park) - Best Chef New York City
  • Clark Frasier and Mark Gaier (Arrows, Ogunquit, ME) - Best Chef Northeast
  • Jason Wilson (Crush, Seattle) - Best Chef Northwest
  • David Kinch (Manresa, Los Gatos CA) - Best Chef Pacific
  • Michael Schwartz (Michael's Genuine Food & Drink, Miami) - Best Chef South
  • Sean Brock (McCrady's, Charleston SC) - Best Chef Southeast
  • Claude Le Tohic (Joël Robuchon, Las Vegas) - Best Chef Southwest
Not a bad "Where should I go for dinner?" list.